We publish timely, evidence-backed fact checks and reporting on viral false claims, manipulated media, and misleading narratives across major social media platforms. These narratives shape public perceptions of minority and at-risk communities, often with real-world consequences. Our debunks appear first on social media, directly in response to false or misleading claims, for greater and speedier impact.
What We Do
DebunkIt is a rapid-response fact-checking initiative that tracks, verifies, and disrupts the spread of misinformation, disinformation, conspiracy theories, and other harmful narratives targeting vulnerable communities across the United States.
Our goal is to provide the public with timely, evidence-backed fact checks and reporting on viral claims, manipulated media, and other misleading narratives. We seek to equip the public, especially communities targeted by misinformation, with verified information to challenge false claims, push back against harmful narratives, and contribute to a more informed public conversation.
Transparency is at the core of our work. Every fact check that we do explains the claim, the evidence we reviewed, the methods we used, and how we reached our conclusion.
Because Facts Matter.
What We Do
Monitor in real time
We monitor major social platforms to rapidly identify emerging harmful narratives, prioritizing checks by reach, velocity, and harm.
Track recurring narratives
Disinformation rarely arrives once; narratives repeatedly resurface, rebranded and recycled across platforms. We maintain a searchable living database.
Debunk with evidence
Every correction we publish is sourced, verified, with concise, visual, shareable debunks tailored for each platform’s audience effectively.
Engage journalists and newsrooms
We work with journalists to strengthen coverage of coordinated harmful campaigns, providing verified material, expert context, and responsible guidance.
Map the amplifiers
We identify and map accounts, pages, groups, and networks spreading falsehoods to reveal how harmful narratives are manufactured and amplified.
Build community capacity
We equip targeted communities through our tip line with toolkits and training to recognize, report, and counter disinformation.